So I am supposed to be editing these McDonald's commercials which were originally for that fucked up nation called USA, and these re-edits I am doing are for Europe, and the client is in the UK so everything is being done via remote again. I've been editing madly (I use that term loosely) this past week, earning a shitload of $$$ for my company which for some reason is still cheap as chips for the UK client. Strange!
So the guys from the UK have come in this morning, to oversee this silly job, and 2 more camPAINS I am editing for the next 3 weeks. They are anomalies in the advertising industry, in that they are actually NICE people. They liked what I had done so far, so we mpged the edits to the UK client today with little fuss.
The only change they requested from me was that I look at replacing a shot of some kid eating a french frie, with a shot of another kid eating a nugget, as Maccas now is of the opinion that nuggets are healthier than french fries and they want to avoid promoting kids eating french fries. like WTF? aren't they cooked in the same revolting oil? what's funny is that the kids in this shoot, clearly don't really like McDonalds, so the little girl eating the nugget has this EW look on her face in all the takes she does haha. But then again, I think this little girl is a bit strange, because in another shot she is also dipping her piece of apple into some sauce that I AM POSITIVE is for the nugget :O FURTHERMORE, everyone who has come into my room has asked "Is that kid a boy or a girl?"
Anyway, the title of this blog entry derives from the fact that these Maccas ads are promoting the new Narnia movie, along with the usual crappy toys that come "free" with the McHappy meals. Now I used to be a big fan of Narnia, and the agency guys promised me that they would send over the film on DVD, because I might have to edit in some of the footage for the UK versions of the ads. This is because, there is concern from the client that the commercial might look like it is suggesting that if you buy a McHappy meal, that you will be transported into the world of Narnia and never come out!!!! Just kidding, I made up that last bit. But there is concern that the wrong idea is being presented........Hello? this is advertising. is the "truth" ever conveyed? i mean, what they should be doing is casting really unhealthy people in their ads, like massively overweight people (not Paulini!) or people with kidney or liver problems from eating so much McDonalds like that guy in that documentary.
Well I did write at the start of this blog, that the agency guys are cool, but I take it all back, because they have just handed to me a DVD of Narnia TRAILERS and scene excerpts and I am not happy Jan because I wanted the whole shebang! I think I will have to surreptiously edit in single frames of gay porn, or even worse, some images of healthy food (!) into these ads.....
